🥩 Liver King: How Brian Johnson’s Ancestral Empire Rose and Crashed

 Liver King’s rise from viral raw-meat influencer to steroid scandal: his journey, legacy, and life after Netflix’s Untold: The Liver King.

1. The Rise of the Liver King 🏋️‍♂️

Brian Johnson—better known as the Liver King—built his fame around intense primal workouts and a diet showcasing raw animal organs (often liver and testicles). He promoted nine “ancestral tenets” centered on natural living. His viral content worked: Instagram gained 6.1 M followers; TikTok saw 3.8 M fans.

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2. A $100M Online Supplement Empire

Johnson monetized his persona through his brands Heart & Soil and Ancestral Supplements. He claimed annual revenues of $100 million, with a broader empire reportedly worth $300 million.

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3. The Steroid Scandal

In late 2022, leaked emails revealed he spent $11,000 per month on steroids/HGH, undermining his “100% natural” image. He publicly confessed, apologized, and attributed his actions to childhood trauma and identity pressures.

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4. Netflix's Untold: The Liver King

Released May 2025, the documentary examined:

• Johnson’s rise and ruthless ambition

• The clash of persona and reality

• His family and empire under scrutiny
  Directed by Joe Pearlman, the film gave viewers rare access to Johnson’s personal life and struggles.

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5. Where Is He Now?

Despite the scandal:

• He’s still active on Instagram (2.9 M followers) & TikTok (6.1 M), though less often.

• Johnson has reintroduced fruits and vegetables into his diet while staying true to his ancestral principles.

• He’s pivoting to health retreats on his Texas ranch, promoting transparency and rebuilding trust.

6. Why It Matters

• His story shines a light on social media influencer culture, built on spectacle, deception, and quick rise/fall cycles.

• Raises public health concerns: raw meat diets risk contamination; steroids pose long-term dangers.